Deemples was never built just for Malaysia.
The problem of finding available golfers is a global one. There are only so few golfers in
the world, golfers love to travel for golf, and golfers are having less and less time
It is our mission to make sure golfers can find others to golf anytime in any country they
The booking process in the end will be a seamless one:
- Get on the app
- Host a game at the golf course and time you want to play
- Other golfers who can play join in
- Pay for your own rounds to secure your slot
- Make lifelong friends in the 4 hours of your game.
The short term goal is to achieve profitability in Malaysia with existing business models,
then helping even more golf courses digitise their business, which will in turn improve the
organising and booking experience for golfers.
Malaysia only accounts for 0.5% of the world’s golf. If done right, Deemples in Malaysia
will contribute to a MYR 30M business.
Next markets would be larger, more mature golfing markets = AUNZ and North America, which
will make up 57% of the golfing population. These markets, if Deemples serves them, could
contribute another potential MYR 3.5B of business.
The goal for golfers ultimately is so that setting up a golf game around the world becomes
seamless, the same way you set up your Tinder dates, or your business meetings.
The future of Deemples product
The future of the Deemples product, is a platform for everything golf. The playing of golf
counts for about a USD20B industry, which includes tee time bookings, and golf course
The larger part is everything else that surrounds it, including equipment, apparel,
accessories, academies, media, events, and golf course management, which sums up a USD70B
We’d be more focused on anything that can be done digitally:
- 1.   Marketplace
- 2.   Content
- 3.   Advertising
- 4.   Academy
- 5.   Golf course management software
The next biggest thing that golfers do online, aside from finding golfers to golf with, is
finding golf stuff to buy or sell.
Since Deemples by then would already have the largest online pool of golfer audience by
city, a marketplace makes sense to add on to convenience to golfers for letting go of
their used items, which someone else will find of value.
This would be like a Mudah/Carousell/Craigslist, but just for golf items. It’ll make
searching to buy golf items the easiest, and sellers to directly reach the widest pool of
golfers in one place.
Golf content is available everywhere these days. However, since we’d already have a large
audience pool, and golfers already trust the Deemples brand for both finding golfers and
trading equipment on the
marketplace, we’d be able to create valuable content that can reach golfers
Examples could be:
- Golf news
- Golf equipment or golf course reviews
- Education on golf rules, etiquette, skill improvement
We could either have an in-house team to produce this content, or partner with content
producers to facilitate this.
Finding golfers, tee time bookings, marketplace, and content would have generated high
amounts of traffic to Deemples platforms across various markets. This will be the time
where to monetise this traffic with relevant advertising.
Advertising could come in a few formats:
- Pure branding campaigns
- Activation campaigns that include golfing events, equipment demos or trials, or even
sign ups for various subscriptions.
Whilst advertising can bring in good revenue and brand association, it won’t be scalable if
it includes offline activation campaigns. Therefore when the time comes, we will outsource
the activation advertising business to an agency, so that internal human resources can be
minimized for a more efficient team.
Only 1% of the world’s population golfs, that means 99% don’t. To get these 99% into the
game, they’d have to start somewhere. So academies are imperative to the growth of the
Academies are also a non-scalable business, since the most effective way is having 1-to-1
coaching. However, in recent years, there are technologies being developed that allow
digital coaching to happen for students with coaches anywhere in the world.
Digital coaching platforms could be an area Deemples invests in in the future.
Golf course management software
We’re already building a portion of this with the tee sheet product. However, golf courses
require a full fledge software to manage the entire golf resort including:
- 1.   F&B sales and inventory
- 2.   Memberships
- 3.   Other sports bookings
- 4.   Financial reporting
We could either:
- Build the entire golf course management solution, or Partner with an existing solution,
with the Deemples enhanced tee-time booking solution integrated.
Pricing models for this could either be:
- SaaS monthly subscription model, or more preferably,
- % of all sales transacted via the platform.
We like the latter since it aligns us with goals of the golf facilities, and encourages us
to continuously improve the product to encourage more golfer participation in any part of
the golf facility’s business.
This will be cutting our vision short, but what we can see that’s possible:
Our vision is to grow the golf industry, removing barriers 1 by 1 that threatens the growth
of it. This is so that both existing and new golfers have an improved experience of the
game, and continue to play and share the game throughout their lives.